Powerful Design
Powerful Design is an exhibition stand created to present ceramic tiles. The stand covers 315 square metres and measures 21000 by 15000 by 4000 millimetres. Large-format porcelain stoneware tiles cover the floor and the walls, showing the tiles as interior decoration and as decorative artwork. An arched wall finished with Ceppo Nuovo tiles forms a central feature. The space is divided into zones for tile display, multimedia, customer meetings and technical information. The stand also serves as a showroom and as a meeting platform for international contacts.
Powerful Design Product Exposition by Cerrad Design Team was featured as an innovative example of architectural design by the A' Design Award & Competition. Powerful Design Product Exposition won the Bronze A' Design Award in Interior Space and Exhibition Design in 2023. The A' Interior Space, Retail and Exhibition Design Award is a highly prestigious, international, juried design award that rewards exceptional design of residential interiors, restaurants, hotels, offices, galleries, retail stores, showrooms, exhibition spaces and more.
