BE SIDE
For new challenge of Funabashiya which is with a long history since 1805 as arrowroot mochi store, the designers thought it is important to return to their own roots and cherish their long history, so, they adopted the iconic wisteria arbor of their flagship store to the design of the whole entrance. Not only this dynamic design of the entrance stands out in the quiet residence area in Aoyama and caught people, but it also functions as outside seating for their customers.
BE SIDE CAFE AND BEAUTY by Akitoshi Imafuku was highlighted as an innovative example of architectural design by the A' Design Awards. BE SIDE CAFE AND BEAUTY received the Bronze A' Design Award in Interior Space and Exhibition Design in 2021. The A' Interior Space, Retail and Exhibition Design Award is a highly prestigious, international, juried design award that honors excellent design of residential interiors, restaurants, hotels, offices, galleries, retail stores, showrooms, exhibition spaces and more.
