Because So
Because So is a concept store interior designed around the idea of the box. The box is a familiar object used to collect, classify and organize, and the interior explores the relationship between people and this simple form. Black, white and gray are the main colors, while metal lines add texture to a minimalist volume. Added decoration is avoided and light is given a central role, creating a calm and secure atmosphere. Two art booths display products and also offer places to rest. The store was completed in Fuzhou in November 2019.
Because So Concept Store by Chaoran Liu has been recognized as an outstanding illustration of architectural design by the A' Design Award & Competition. Because So Concept Store received the Bronze A' Design Award in Interior Space and Exhibition Design in 2021. The A' Interior Space, Retail and Exhibition Design Award is an international, juried, academic and meritocratic design award that celebrates exceptional design of residential interiors, restaurants, hotels, offices, galleries, retail stores, showrooms, exhibition spaces and more.
