Jens Lattke-Commod – Feines in Holz Stationery

At Design Interviews

Interview with Jens Lattke : Frank Scott: What is the main principle, idea and inspiration behind your design?. Jens Lattke : The main idea of our design was to make the haptical work of our client visible and tangible in his stationary. We wanted to get across his love for detail, his amazing solutions, the extraordinary materials he is working with. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Jens Lattke : Our client’s claim is „Fine wooden commodities“. He is a luxury carpenter. The original German claim is a word play that means „fine things made of wood“ but could also be read as „fine things within wood“. We wanted to reflect this ambiguousity in his stationary. We wanted to achieve that those who received his business cards would remember him – even if they met for only a few minutes. .Frank Scott: What are your future plans for this award winning design?. Jens Lattke : We plan to adapt the idea of the stationary design to a corporate book. .Frank Scott: How long did it take you to design this particular concept?. Jens Lattke : It took approximately one week to design this concept. .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Jens Lattke : It was comissioned. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Jens Lattke : The design is being used by our client. .Frank Scott: What made you design this particular type of work?. Jens Lattke : It was the clients request to design stationary. .Frank Scott: Who is the target customer for his design?. Jens Lattke : The target customer are builder-owner (private and corporate) as well as architects and designers. .Frank Scott: What sets this design apart from other similar or resembling concepts?. Jens Lattke : The design is special because of ist three dimensions, the materials being used, and because of ist sophisticated and clean but still warm look. The colour had been designed especially fort his artwork. .Frank Scott: How did you come up with the name for this design? What does it mean?. Jens Lattke : As mentioned, the claim „Fine wooden commodities“ is a wordplay in its original German version and means „fine things made of wood“ but could also be read as „fine things within wood“. .Frank Scott: Which design tools did you use when you were working on this project?. Jens Lattke : Photoshop, Quark XPress, FreeHand MX on an Apple computer. .Frank Scott: What is the most unique aspect of your design?. Jens Lattke : It is reduced and clear but still warm and it perfectly links form and meaning. .Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. Jens Lattke : I collaborated with a very talented and creative graphic designer colleague: Kerstin Hlava-Landeck. .Frank Scott: What is the role of technology in this particular design?. Jens Lattke : Apart from the usual software: None. .Frank Scott: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?. Jens Lattke : N.A. .Frank Scott: What are some of the challenges you faced during the design/realization of your concept?. Jens Lattke : It was not easy to find the right colour that was plain and warm at the same time. So we ended up to have a colour blended that fit our needs. This took a bit of patience. .Frank Scott: How did you decide to submit your design to an international design competition?. Jens Lattke : We wanted to give our client an international platform to make his name known to international designers and architects. .

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