Hiroyuki Morita-Pattern of Tree in Order to Organic Furniture

At Design Interviews

(Excerpt) Interview with Hiroyuki Morita : Frank Scott: What is the main principle, idea and inspiration behind your design?. Hiroyuki Morita : I design it assuming suggestion to lead to the solution to social problem. Therefore, an existing concept has much inspiration. It sometimes appeals to the consciousness of the person; is suggested. I think that it is the first step to the better world to have you realize what many people catch as a matter of course again. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Hiroyuki Morita : It is that the main focus changes the resources that are not used into value. This is because a problem of the forestry is serious in Japan. A lot of conifers cannot use up the resources in Japan planted with a lot of trees. This is because imported wood is cheaper, and it can obtain it from the foreign countries in large quantities. That is why a felled tree is left. It is necessary to solve a problem immediately simply because it is a large quantity of resources occupying 66% of the country. .Frank Scott: What are your future plans for this award winning design?. Hiroyuki Morita : I have not yet found the manufacturer of the product that I suggested. I find a manufacturer and must aim at the realization of the product. I develop the product variations and want to announce these as one brand afterwards. There are five variations of the product now. .Frank Scott: How long did it take you to design this particular concept?. Hiroyuki Morita : Only eight months have yet passed. I think that this is a start. .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Hiroyuki Morita : I was consulted from a person of forestry directly. I went to the spot, and I felt the big problem realistically for the first time. A heap of with the charm nature became my inspiration while having the strong thought and problem of the person of forestry. .Frank Scott: Who is the target customer for his design?. Hiroyuki Morita : The person who works on an environmental problem consciously. Or I target the commerce space that wants to create space organically. .Frank Scott: How did you come up with the name for this design? What does it mean?. Hiroyuki Morita : All the existing products are only the same form and feel of a material. However, all the products created from nature felt that it was not necessary to be the same. For example that a carrot sold in a supermarket does not have one same form. I thought that the characteristic produced special value in a user and decided the name of the product. .Frank Scott: What is the most unique aspect of your design?. Hiroyuki Morita : Use up all the materials. And an identical product not made even if I follow the same process. .Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. Hiroyuki Morita : If there was not the cooperation of the person of forestry, this project did not make ends meet. They offered materials. Furthermore, because I understood the present conditions of the Japanese mountain, I greatly contributed and was. And the Japanese engineer with a high technique cooperated with this project. I processed the tree that was not dry exactly. In addition, they gave var.[ End of Excerpt: Read complete interview with Hiroyuki Morita on Pattern of Tree In Order to Organic Furniture at design-interviews.com ]

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