Seyed Ali Alavi-Family Center Store

At Design Interviews

(Excerpt) Interview with Seyed Ali Alavi : Frank Scott: What is the main principle, idea and inspiration behind your design?. Seyed Ali Alavi : The main idea comes from nomadic architecture of the region with similar materials and contexture. Wood ceiling plank and panels, sloped roof (gable/ shed/gambrel), are all used in many of the buildings in Northern Iran. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Seyed Ali Alavi : There are a few reasons why I enclosed the long (30 meters) front wall. One, was that the existing building's elevation was really unpleasant, and I had no permission to touch it! Secondly, by enclosing the front facade, I gained 30 meters of wall space inside. According to my daily observational statistics study, majority of shoppers chose to go inside the store just because of curiosity, and to see what's happening behind this facade Curious forms. .Frank Scott: What are your future plans for this award winning design?. Seyed Ali Alavi : Advertise it to people know me better. .Frank Scott: How long did it take you to design this particular concept?. Seyed Ali Alavi : 1 week .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Seyed Ali Alavi : The main idea comes from nomadic architecture of the region with similar materials and contexture. Wood ceiling plank and panels, sloped roof (gable/ shed/gambrel), are all used in many of the buildings in Northern Iran.There are a few reasons why I enclosed the long (30 meters) front wall. One, was that the existing building's elevation was really unpleasant, and I had no permission to touch it! Secondly, by enclosing the front facade, I gained 30 meters of wall space inside. According to my daily observational statistics study, majority of shoppers chose to go inside the store just because of curiosity, and to see what's happening behind this facade Curious forms. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Seyed Ali Alavi : I intent to produce myself .Frank Scott: What made you design this particular type of work?. Seyed Ali Alavi : Curious sens about inside .Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. Seyed Ali Alavi : no .Frank Scott: Who is the target customer for his design?. Seyed Ali Alavi : majority of shoppers chose to go inside the store just because of curiosity, and to see what's happening behind this facade Curious forms. .Frank Scott: How did you come up with the name for this design? What does it mean?. Seyed Ali Alavi : This is a place for family. .Frank Scott: Which design tools did you use when you were working on this project?. Seyed Ali Alavi : Autocad, 3D max .Frank Scott: What is the most unique aspect of your design?. Seyed Ali Alavi : wood cover .Frank Scott: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?. Seyed Ali Alavi : Local research .Frank Scott: What are some of the challenges you faced during the design/realization of your concept?. Seyed Ali Alavi : The existing building's elevation was really unpleasant, and I had no permission to touch it .Frank Scott: How did you decide to submit your design to an international design competition?. Sey.[ End of Excerpt: Read complete interview with Seyed Ali Alavi on Family Center Store at design-interviews.com ]

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